Created through globalization strategies, so-called “localized” K-pop groups are now turning back toward promotional activities in Korea. While some foreign-born idols are choosing to return to their home countries after gaining international experience here, others are starting from scratch to build popularity in Korea.
Localized groups are K-pop acts developed by Korean agencies with a focus on foreign markets. These groups, composed mostly or entirely of 카지노 non-Korean members, are modeled after the trainee system and style of K-pop but concentrate their activities on their respective regions.
This approach contrasts with traditional K-pop groups, which operate primarily in Korea except for international tours or overseas concerts.
However, recent trends have shown a shift back to Korea, with these localized groups aiming to capture fans in both Korea and abroad, contrary to the past emphasis on gaining popularity overseas.
A prominent example is the boy group WayV from SM Entertainment, which announced new activities in Korea with the release of its latest album on June 3.
WayV is a subunit of SM’s boy band NCT, featuring members of various nationalities including Chinese and Thai. WayV has previously focused on activities in China.