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A view of Frieze Seoul 2023 at COEX in southern Seoul / Courtesy of Lets Studio and Frieze

Korea will once again host a double dose of art fair excitement this September, anchored by the return of two mega-events: Frieze Seoul and Kiaf Seoul.

More than 310 established and emerging galleries from around the world will converge at COEX in southern Seoul for the simultaneous openings on Sept. 4. Frieze Seoul will run for four days, while Kiaf Seoul is slated to extend until Sept. 8, one more day than its counterpart.

A joint ticket, available from June 17, grants access to both fairs; prices are set at 250,000 won ($183) for a preview pass and 80,000 won ($58) for general admission.

The third iteration of Frieze Seoul brings together just over 110 dealers from 30 countries, featuring a stronger core of Asia-based exhibitors across different sectors — Galleries, Frieze Masters and Focus Asia — alongside global blue-chip stalwarts like Galleria Continua, Gagosian, Hauser & Wirth, Lisson Gallery and Pace Gallery.

“The fair continues to serve as an important regional hub,” noted its director Patrick Lee.

This year’s Frieze Masters section, dedicated to art from antiquities and centuries-old manuscripts to late 20th-century masterpieces, will see a much-increased presence of galleries highlighting the wider Asian region’s artistic strength.

Among its first-time participants are Taipei-based Asia Art Center, Indian dealer DAG, Tokyo-headquartered Mizoe Art Gallery and Hong Kong-based Galerie du Monde.

The Focus Asia sector, a unique feature of the Seoul fair, returns to illuminate 10 solo artist presentations from young regional galleries. These include Seoul-based 카지노 CYLINDER showcasing Lee Jong-hwan, G Gallery with Hwang Sue-yon and New Delhi-headquartered Blueprint 12 with Kingsley Gunatillake.

The 2024 event will also debut a Frieze Live section to spotlight performance-based art — a medium often overlooked in art fair circuits due to its ephemerality and low saleability.

Additionally, the second edition of the Frieze Seoul Artist Award will once again enable an emerging talent to execute a new commission during the fair. Its winner is set to be announced on June 24.

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