Search Engine Optimization (SEO) refers to the practice of improving a website’s visibility and ranking in organic (non-paid) search engine results pages (SERPs). SEO involves various strategies, techniques, and best practices that aim to optimize a website to increase its chances of appearing prominently in search engine results when users search for relevant keywords or phrases.
What do Digital Marketers Do?
Digital marketers are professionals who strategize, implement, and manage marketing campaigns and activities in the online space. Their primary objective is to promote products, services, or brands and drive valuable customer engagement and conversions through various digital channels.